Microsoft Dynamics® CRM 4.0 Step by Step

Chapter 9. Managing Campaigns and Quick Campaigns

Chapter at a Glance

In this chapter, you will learn to
✓	Create a campaign.
✓	Add planning tasks.
✓	Select target marketing lists.
✓	Add target products and sales literature.
✓	Relate campaigns.
✓	Create campaign templates.
✓	Copy campaign records.
✓	Use quick campaigns.

In Chapter 8, you learned how to use marketing lists to group your customers and prospects into lists. However, marketing lists make up just a small piece of a marketing strategy. After you’ve defined your customer or prospect groups, you can use marketing campaigns in Microsoft Dynamics CRM to communicate with each group and track the responses. ...