Dynamics CRM application elements
Dynamics CRM in comprised of a few standard elements working together to achieve the system's functionality.
Modules
As seen earlier in this chapter, Modules are a grouping of functionalities that serve a specific business scope. The standard modules provided by Microsoft include Sales, Service, and Marketing.
The Sales module deals with all functionality needed to progress a Lead to fruition.
The Service module focuses on tracking activities related to existing customer interactions. This module focuses on caring for customers, and helps the representatives build a better relationship with existing customers.
The Marketing module deals with engaging existing and potential customers, by facilitating marketers to plan, ...
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