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Microsoft Dynamics Sure Step 2010 by Vincent Bellefroid, Chandru Shankar

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Positioning the solutions for specific industries

As noted earlier, the notion of industry and vertical solutions was introduced in Sure Step 2010, with guidance provided for solution positioning and delivery. From a positioning standpoint, Sure Step provides guidance on the business pain points for the customers in the given industry and vertical, along with the Microsoft Dynamics solution capabilities that align to the customer needs.

The December 2009 release of Sure Step 2010 introduced solution coverage in three areas—two industries and one horizontal or cross-industry. Industry solutions describe the core Microsoft Dynamics solutions applied to the specific industry along with their verticals and subverticals. On the other hand, the cross-industry ...

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