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Microsoft Excel 2013: Data Analysis and Business Modeling by Wayne L. Winston

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Chapter 27. The analytics revolution

Questions answered in this chapter:

  • What is analytics?

  • What is predictive analytics?

  • What is prescriptive analytics?

  • Why has analytics increased in importance?

  • How important is analytics to your organization?

  • What do you need to know to do analytics?

  • What difficulties can occur when undertaking an analytics implementation?

  • What trends will affect future developments in analytics?

Answers to this chapter’s questions

This section provides the answers to the questions that are listed at the beginning of the chapter.

What is analytics?

Analytics is the practice of using data to help make decisions that meet the organization’s objectives better. Typical objectives include maximizing profit, minimizing cost, reducing financial ...

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