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Microsoft Excel 2013: Data Analysis and Business Modeling by Wayne L. Winston

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Chapter 28. Introducing optimization with Excel Solver

In many situations, you want to find the best way to do something. More formally, you want to find the values of certain cells in a worksheet that optimize (maximize or minimize) a certain objective. Microsoft Excel Solver helps you answer optimization problems such as the following ones:

  • How can a large drug company determine the monthly product mix that maximizes corporate profitability at its Indianapolis plant?

  • If Microsoft produces Xbox consoles at three locations, how can it minimize the cost of meeting demand for them?

  • What price for Xbox consoles and games will maximize profit from Xbox sales for Microsoft?

  • Microsoft would like to undertake 20 strategic initiatives that will tie up money ...

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