CHAPTER 13
Applying regression to track trends and make forecasts
In this chapter, you will:
Understand regression analysis
Learn how to use simple regression on linear data
Plot and calculate best-fit trendlines
Plot and calculate forecasted values
Learn how to use simple regression on nonlinear data
Understand and use multiple regression analysis
In these complex and uncertain times, forecasting business performance is increasingly important. Today, more than ever before, managers at all levels need to make intelligent predictions of future sales and profit trends as part of their overall business strategy. By forecasting sales six months, a year, or even three years down the road, managers can anticipate related needs such as employee acquisitions, ...
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