CHAPTER 17 User Profiles and Social Data
In the beginning, there was Hypertext Markup Language (HTML), a language that allowed anybody with a text editor to create pages and post them on the Internet for everyone to see. Back then, the Internet was all about finding information. Surfing the Web, as it came to be known, was a pretty solitary pursuit. Fast-forward 20 years and things have changed dramatically. With social computing giants such as Facebook, MySpace, and Twitter, the Internet is no longer just a vast electronic library; it has become a communications platform allowing for rich social interactions with contacts the world over.
Many organizations, aware of the growing use of social computing sites, seek to block access to such sites ...
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