Keywords and Best Bets

Keywords are special words or expressions to be marked as more relevant and displayed more prominently in the search results. The properties of keywords in SharePoint 2010 are as follows:

• Keyword Phrase

• Synonyms

• Best Bets

• Keyword Definition

• Contact

• Publishing Date

FAST Search Server 2010 for SharePoint also gives the capability of Visual Best Bets, Document Promotions, and Demotions to Keywords. Moreover, user contexts can be assigned to the keywords, as shown later in this chapter.

Keywords and all their properties can be customized at the site collection level, by following these steps:

  1. Go to the Site Settings of your site, and choose the action Search Keywords from the group Site Collection Administration. ...

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