Chapter 3. Case Study: Managing What You Measure
This chapter provides a case study that enables you to follow Apples and Oranges Productions, a fictitious production company, as it begins to implement a business intelligence (BI) solution with PPS. The popular saying “You can’t manage what you can’t measure” says it all. Sometimes attributed to Peter Drucker, this saying drives home the point that appropriate metrics are at the core of BI and performance management solutions. This saying is also central to the ideas of Drs. Robert S. Kaplan and David P. Norton, ...
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