Clipboard Formats
Applications can view the same data differently. Text, for example, can be the unembellished characters of a terminal emulator or the sensational effects of a full-powered modern word processor. Data that is imported by either program from the clipboard should be available in the best format possible. To facilitate this, applications placing data in the clipboard export it in as many ways as possible. This gives the reader of the clipboard an assortment of options from which to choose. The various ways the data is represented in the clipboard are known as clipboard formats.
When an application uses the SetClipboardData function to place data in the clipboard in a given clipboard format, we say the application renders that format. ...
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