Chapter 1

Get Set Up: Tools and Development on Apple’s Platforms and Technologies

In 2007, during a keynote speech at Macworld Expo, Steve Jobs (CEO of Apple) announced both a change of name to the organization (from Apple Computers, Inc., to just Apple, Inc.) and a change of product emphasis, moving from a focus on personal computers to an emphasis on mobile electronic devices. During the same announcement, Steve Jobs introduced two new devices: the iPhone and the Apple TV. The former has changed the face of the mobile landscape and consumer experience for mobile devices forever. Apple has gone on to launch its fifth generation iPhone and repeat its success with the introduction of its second-generation tablet, selling millions of devices ...

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