© Radoslava Leseva Adams and Hristo Lesev 2016

Radoslava Leseva Adams and Hristo Lesev, Migrating to Swift from Flash and ActionScript, 10.1007/978-1-4842-1666-8_15

15. Adverts and Push Notifications

Radoslava Leseva Adams and Hristo Lesev2

(1)London, UK

(2)Kazanlak, Bulgaria

Let’s be frank: making apps is fun, but it is also a business undertaking. And with the App Store flooded with beautifully crafted and free apps, a professional app developer faces the dilemma of how to balance providing value for users and keeping app prices competitive. In this chapter we address two aspects of the business of making apps: monetization and keeping in touch with users.

Using advertisements in your app is a popular business model: it allows you to get paid for ...

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