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Millennials with Kids
book

Millennials with Kids

by Jeff Fromm, Marissa Vidler
August 2015
Beginner
240 pages
5h 26m
English
AMACOM
Content preview from Millennials with Kids

CHAPTER 2

Welcome to the Ization Nation

What is it about the Millennial generation overall that really sets it apart from other generations? The desire to have unique experiences that are completely customized to each individual. This may not seem like a specifically Millennial trend, but extensive research shows that the Millennial generation is leading the way when it comes to colonizing the “Ization Nation.” What is the Ization Nation, you ask? It is a new way of life that includes the personalization, democratization, and casualization of brand experiences. We all know that Millennials don’t want to be told what to do; they want to be asked how to do it. Millennial parents especially, who are adjusting to their newfound authority in the home, ...

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Publisher Resources

ISBN: 9780814436592