Millennials with Kids

CHAPTER 3

Fifty Shades of Your Brand

You’ve heard about the concept of love, right? Love goes like this: You meet someone, you date, you have chemistry and passion that create excitement, you fall in love, you settle down, and maybe you live happily ever after. Unfortunately, when the passion wears off and things get stagnant, you oftentimes break up. Of course, the goal of any relationship is to maintain that sweet spot between passion and settling down—a balance of the excitement of passion and the stability and comfort of creating a home and a life together. This same goal holds true for the relationship between brands and consumers. As seen through the lens of New York–based BERA Brand Management, keeping the tension between dating and love ...