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Million Dollar Coaching : Build a World-Class Practice by Helping Others Succeed by Alan Weiss

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CHAPTER 3SETTING YOURSELF UP FOR SUCCESS

HOW TO STACK THE DECK IN YOUR FAVOR

FINALIZING CONCEPTUAL AGREEMENT

No matter what you believe or don’t believe (or I’ve already persuaded you) about coaching, this is immutable: it is a business.

If you consider it a “calling” or a “duty” or your “life’s work,” that’s all well and good, but you’re talking about an avocation, not an occupation. An avocation is a hobby, pastime, or interest that absorbs your time and energy, provides you with gratification, may or may not involve helping others, and does not have a direct bearing on your financial well-being (although it could undermine it). An occupation is a career that provides the financial sustenance to support your lifestyle and fuel your future. ...

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