I’VE ASKED A SMALL GROUP of excellent coaches to share their views on various challenges and requirements of the profession. I think you’ll find their suggestions, experiences, and insights to be of great value. Great professionals give back to the profession, and I’m honored that these coaches have made these contributions for our benefit.


Suzanne BatesPresident and CEO, Bates CommunicationsWellesley, Massachusetts

What is the most difficult aspect of coaching executives and senior people?

The most difficult aspect of coaching senior people is sustaining commitment. The beginning of a coaching relationship is a lot like dating—initially, clients fall in love with you, or at least with the idea of having a ...

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