APPENDIX B
101 Questions for Any Sales Situation You’ll Ever Face
AN OVERVIEW
This material is intended to provide questions to ask in virtually any sales situation, thereby accomplishing the following:
1. Maintaining a conversational and “nonsales” approach
2. Keeping the other party talking in order to learn
3. Avoiding “deselection” by volunteering very little of yourself
4. Finding the buyer, building a relationship, and closing business
5. Accelerating the entire sales process
You can customize the questions to fit your particular type of sale, niche, specialty, or customer. I strongly advise that you personalize the generic questions so that they support your particular practice or business.
You might choose to copy and print out this ...
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