CHAPTER 10
Options for Growth
Techniques and suggestion for how to build a company or a practice, extend your growth, and increase your success (if any of that is important to you).
BOUTIQUE IS SUCH A STRANGE WORD
You will think about options for growth as you realize success in this profession. Figure 10.1 is a schematic I’ve created that I think depicts growth and success.
We start our own firms usually in survival mode, trying to put bread on the table (I began by often doing $25 résumé reviews), seeking to survive until the next rent payment. If we succeed, we enter the level of alive, meaning that we have, as the accountants are fond of saying, “a going concern.” We can pay our bills, and we have small reserves. We can invest in growth. ...
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