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Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days by Alan Weiss

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WELCOME TO THE MARKETING BUSINESS

No matter whether you are an architect, designer, consultant, coach, facilitator, trainer, insurance professional, realtor, or in any other professional service, make no mistake: You’re really in the marketing business.

The problem is that few of us have a formal education in marketing, and those that do usually have an irrelevant and nonsensical one. If you say you dislike marketing yourself, then find another job working for someone who can market. Because your success in the first three months and thereafter will be in your ability to market yourself and your results.

CREATING BRANDS

You want to create a memorable persona quickly, so that people begin talking about you and mentioning you to others. The ultimate ...

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