Million Dollar Micro Business

02Personal branding

What follows may trigger some resistance, because if you’ve never put yourself out into the world before in a big way, man oh man it can be scary! Building a digital business through content marketing and a personal brand is the most effective way to accelerate your growth and reach your goals faster.

‘Online’ can prompt the misconception that the transaction isn't as personal as shopping in a traditional bricks-and-mortar business. Actually it's more personal. In order to buy from you, your prospective client needs to:

• know you
• like you
• trust you.

You will be able to achieve this so much faster if you step forward and own your expertise rather than hiding behind a brand name. If you never want to show your face and be the one talking about your business, then I suggest creating an online course may not be for you. You may create the most valuable product that the world absolutely needs, but if no one ever sees it, you've totally wasted your time. The way for your products to be seen is for you to be seen. It's time to step into the light.

We all feel like we're not good enough in some way. Everyone is unique, but having hang-ups is far from unique. So rather than let it stop you, embrace what makes you uniquely you. This shift in perception can sometimes take time. I know that when I first became a franchisor I had an idea in my head of what a professional woman looked like and decided that was the image I should project. So I marched into Portmans womenswear ...