Million Dollar Micro Business

09Design your point of difference

You are your point of difference. That one sentence could stand as the whole chapter! Let me explain.

People think that if there's already a similar product in the market, they can't go there. Not so. If it's within your zone of genius, it's yours to own — in your own way. You are the secret sauce that will help your program stand out differently from others. People can copy what you do but they can't copy who you are.

I am copied all the time. For instance, in my high-level mastermind program, every 90 days we have a six-hour session in which we review the key areas in my clients' businesses to help them make strategic decisions and stay focused on their goals while not wasting time on what's not important. It's a big session and an important part of my program. Students of the 90-day planning sessions receive an accompanying workbook. A couple of months ago I discovered that one member of my program had downloaded all my resources and attempted to solicit my clients for their own business. They cut the header and footer off my planning document and inserted their own, then passed it off to their clients as their own work. A lot of course creators fear this sort of scenario, but I suggest it's not worth any time at all. It's going to happen to you eventually, and you can choose to pursue it legally or you can focus on moving on and being bigger and better.

The reason I share this story is that even though my planning booklet was copied and ...