12Build your digital learning website
Five years ago we built a website for my previous business on proprietary software for online tutoring class bookings. It cost over $50 000. When I had my first website built decades ago, I couldn't even make an editing change, I needed a coder for that. Now the technology is crazy beautiful and accessible to all. Like seriously, all! I've seen someone who didn't know how to turn on the computer build her own website in a month. Empowering AF.
When I entered the online course world in 2018 I tried four different platforms and found Kajabi a clear winner. Kajabi is an all-in-one software solution for your front-end website and back-end course hosting. I am absolutely in love with it. Good software saves so much time, money and effort, and it just keeps getting better and better. There are lots of options when building your website, so instead of my going through each of them, I suggest you fire up Google and compare them for yourself, and settle on the one you feel you could fall madly in love with. Okay, I accept that perhaps not everyone falls in love with software, but if it makes your life easier, makes a great user experience for your clients and makes you a lot of money, what's not to love?
In this chapter I want to help you put your branding to work and create your website. We'll be going over what content you need to include, how to write your sales page and landing pages, and, most importantly, how to optimise for student success. ...
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