CHAPTER 1BUSINESS RELATIONSHIPS ARE A PROCESS, NOT AN EVENT
HOW TO CREATE LONG-TERM CLIENTS AND CUSTOMERS
THE CHARACTERISTICS OF A RELATIONSHIP BUSINESS
Referrals are recommendations to hire you. This concludes my prepared remark. Questions?
All right, you purchased a 200+-page book, so I’ll provide some details. But let’s not stray from the basic premise. Every day, people are providing advice, counsel, recommendations, suggestions, and urgings for others to follow in securing personal and professional products and services. If you’re like most of us, you’ve sent people to your attorney, your dentist, your accountant, your auto mechanic, your favorite Internet product site, your favorite vacation property, and so forth. And you’ve listened to ...
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