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Million Dollar Referrals by Alan Weiss

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CHAPTER 1BUSINESS RELATIONSHIPS ARE A PROCESS, NOT AN EVENT

HOW TO CREATE LONG-TERM CLIENTS AND CUSTOMERS

THE CHARACTERISTICS OF A RELATIONSHIP BUSINESS

Referrals are recommendations to hire you. This concludes my prepared remark. Questions?

All right, you purchased a 200+-page book, so I’ll provide some details. But let’s not stray from the basic premise. Every day, people are providing advice, counsel, recommendations, suggestions, and urgings for others to follow in securing personal and professional products and services. If you’re like most of us, you’ve sent people to your attorney, your dentist, your accountant, your auto mechanic, your favorite Internet product site, your favorite vacation property, and so forth. And you’ve listened to ...

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