IT’S NICE when your name is on a list of excellent speakers on a given topic. But it’s far better when the buyer says, “Get me Tom Parsons!” At this writing, people readily identify certain individuals with key business expertise:
Sales: Jeff Gitomer
Coaching: Marshall Goldsmith
Small business: David Maister
Creativity: Seth Godin
Solo consulting: Alan Weiss
People associated strategy with Peter Drucker, and leadership with John Gardner and Warren Bennis. You may have your personal favorites, but no one is going to argue with my examples.
You need to become a “go-to” resource.
The key to expanding our playing ...