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Million Dollar Speaking: The Professional's Guide to Building Your Platform by Alan Weiss

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CHAPTER 7ACCELERATING AND ACCENTUATING YOUR APPEAL

BECOMING THE “GO-TO” RESOURCE

IT’S NICE when your name is on a list of excellent speakers on a given topic. But it’s far better when the buyer says, “Get me Tom Parsons!” At this writing, people readily identify certain individuals with key business expertise:

Sales: Jeff Gitomer

Coaching: Marshall Goldsmith

Small business: David Maister

Creativity: Seth Godin

Solo consulting: Alan Weiss

People associated strategy with Peter Drucker, and leadership with John Gardner and Warren Bennis. You may have your personal favorites, but no one is going to argue with my examples.

You need to become a “go-to” resource.

THE AMAZING SECRET LEVERAGE OF PROCESS TRUMPING CONTENT

The key to expanding our playing ...

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