NOW THAT you’ve read the book (few people start with or skip to the Epilogue), I thought it would be useful to reflect on some major factors in building a seven-figure practice. Because if this book is dog-eared, heavily highlighted, and carrying self-stick tabs on most pages, where do you begin?!
If everything is a priority, nothing is a priority.
If you’re a beginning speaker, consider the following major elements and actions. (If you’re a veteran, then move on to the next section, though this one may still be of value to you!)
1. Determine your basic value proposition. That is, how will the buyer and his or her organization be improved once you walk away?
2. Identify your buyer. Who can write a ...