7

MAKING THE SHIFT

It should be clear by now that organizations everywhere need to stop managing hands and transition to managing minds to succeed in the knowledge economy. This chapter will show you how to make the shift.

People in a company fall along a continuum from protectors to innovators.1 Protectors do exactly what the term implies; they protect the status quo. They are too uncomfortable with the idea of change to try anything new and different. Their goal is to make sure things stay the same so that nothing they have—titles, power, prestige, salary, perks, and so on—is lost. They fall into the “that’s the way we always do it!” camp.

The innovators, on the other hand, are the people who like to be challenged by a new and potentially better ...

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