Mission, Inc.

Table of contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Letter from the Editor of the Social Venture Network Series
5. Preface
   1. Kevin Lynch’s Story
   2. Julius Walls, Jr.’s Story
6. Acknowledgments
   1. From Both of Us
   2. From Kevin Lynch
   3. From Julius Walls
7. Introduction: The Most Successful Business on Earth
   1. The Power of Business
   2. Business for the Common Good
   3. The Practitioners
8. 1: The ten paradoxes of social enterprise
   1. What’s on Your Mind?
   2. Take Every Word of This with a Grain of Salt
   3. Putting Yourself out of Business
9. 2: Doing good versus doing well: BALANCING IMPACT AND PROFIT
   1. Guiding Principles
   2. Practicalities Beyond Principles
   3. Mission Leverage
10. 3: Form versus function: CHOOSING THE RIGHT STRUCTURE
    1. Why Form Matters
    2. Form, Function, and Finance
    3. The Final Implication of Form
11. 4: Planning versus practice: WORKING WITH DISCIPLINE
    1. Planning Well
    2. Executive Summary
    3. Background
    4. Products or Services
    5. Operations
    6. Market
    7. Strategy
    8. Management
    9. Financial Information
    10. Summary
    11. Adjusting Better
    12. Have a Big Vision and Small Plans
    13. Coordinate
    14. Inform
    15. Learn
    16. Depart, Don’t Drift
    17. Roll
12. 5: Debits versus credits: CREATING FINANCIAL HEALTH
    1. Counting Money
    2. The Money Model
    3. Having Money ≠ Making Money
    4. Making Money ≠ Making Sales
    5. Spending Money
    6. Talking About Money
    7. Watching the Money
    8. Getting Good at Money
13. 6: Do-gooders versus good doers: HIRING THE BEST PEOPLE
    1. Table Stakes
    2. You Can Find Them
    3. What a Deal You Have for Them
    4. Aspiration
    5. Say
    6. Voice
    7. Ritual
    8. A Fine Line
14. 7: Perception versus reality: MARKETING ON HIGHER GROUND
    1. More Than Cause Marketing
    2. Be Good
    3. The Mission Advantage
    4. Creating Connection
    5. Live by Marketing, Die by Marketing
15. 8: Value versus waste: LEANING THE ENTERPRISE
    1. Enter Lean
    2. The Lean Tool Belt
    3. Value-Stream Mapping
    4. Kaizen
    5. The Lean Social Enterprise
16. 9: Metrics versus instinct: MEASURING SUCCESS
    1. Why Bother?
    2. If a Tree Falls in the Woods but There’s No One Around to Hear It
    3. Outputs to Outcomes
    4. Build It In
17. 10: Growth versus focus: EXPANDING SENSIBLY
    1. Grow What?
    2. Mission Creep
    3. One Basket, Too Many Eggs
    4. What It Takes to Grow and Expand
    5. Market Opportunity
    6. Resources, Financing, and Capacity
    7. Culture
    8. Discipline
    9. Leadership
18. 11: Sweat equity versus blood equity: CARING FOR YOURSELF
    1. The Right Stuff
    2. Thirteen Tips for Taking Care of Yourself
19. Epilogue
20. Contacts
21. Notes
    1. Preface
    2. Introduction
    3. Chapter 1
    4. Chapter 2
    5. Chapter 3
    6. Chapter 4
    7. Chapter 5
    8. Chapter 6
    9. Chapter 7
    10. Chapter 8
    11. Chapter 9
    12. Chapter 10
    13. Chapter 11
22. Index
23. About Social Venture Network
24. About the Authors
25. Other Titles in the Social Venture Network Series