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Mission, Inc. by Julius Walls, Kevin Lynch

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4Planning versus practiceWORKING WITH DISCIPLINE

We are practitioners of social enterprise. We chose to write a book focused on the practice of social enterprise because it is in the trenches of doing that we spend most of our time and learn the most about what really makes our enterprises tick. Not surprisingly, it’s where most of the colleagues featured in this book live and breathe too. But none of us would be very good practitioners if we didn’t have a healthy understanding and respect for planning.

Two seemingly contradictory quotes frame the inherent tension you will face between planning and practice. From time management guru Alan Lakein: “Failing to plan is planning to fail.”1 And from Napoleon: “No plan of battle ever survives first ...

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