You can commit two mortal sins as the leader of a social enterprise. The first is not admitting that you know too little. The other is thinking you know it all. Nowhere are these sins more deadly than in the area of finance.

No money, no mission—it is that simple. And it is why you can’t afford not to have a realistic understanding of money, of how it works in a social enterprise, and of your own financial literacy.

■ UNLOCKING THE FOURTH PARADOXContinuously develop your financial literacy.

We want to arm you with practical knowledge. This chapter is not meant to turn you into a financial Wizard of Oz. It is grounded, instead, in a few key points you can use to guide your social enterprise. ...

Get Mission, Inc. now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.