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6Do-gooders versus good doersHIRING THE BEST PEOPLE

As a social enterprise, your operation faces stiff competition from the entire world of non-social enterprises: from traditional businesses in your industry, from socially responsible yet shareholder-driven businesses, and from traditional nonprofits as well.

You may also face competition from other social enterprises. Nothing would be a better indicator of social enterprise health than a marketplace in which multiple social enterprises face off in the same business markets. (Both of the authors’ enterprises have at least one formidable social enterprise competitor, as is true for many others.)

But for now, most of your competition will be from NSEs. Once you absorb this premise, the lens ...

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