This may just be the happiest chapter in our book.
Many of the topics we’re trying to cover are tough and challenging ones, where the purpose of changing the world adds a layer of complexity and a degree of difficulty, and possibly even a measurable financial cost, to your business model. Granted, the mission usually bestows a corresponding opportunity as well.
But when you start to talk about marketing a social enterprise, you enter a realm of nearly pure opportunity to gain competitive advantage.
Please understand this right away, and understand it well: We ...