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Mission, Inc. by Julius Walls, Kevin Lynch

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9Metrics versus instinctMEASURING SUCCESS

You can tell an awful lot about a business by what and how it measures. So to distinguish between a social enterprise and a non-social enterprise, you need look no further than the key reported metrics. In an NSE, the metrics are almost entirely financial. First among these is the measurement of market capitalization.

In a social enterprise, financial results are also reported, but these metrics are reported in relationship to the measurements of social impact that go to the core purpose of creating the common good.

To be clear, an NSE might also collect and report certain metrics around its social impact. Target Corporation, for example, has a huge strategy around community philanthropy. It measures ...

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