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Mission, Inc. by Julius Walls, Kevin Lynch

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vii

Letter from the Editor of the Social Venture Network Series

How many times have you seen or heard the phrase “social enterprise” during the past few years? A dozen? A hundred? A thousand? Through repeated overuse and misuse, this seemingly straightforward phrase has taken on a range of roles sufficient to overwhelm the most ambitious actor. What you mean when you use the phrase is probably not at all what I mean.

Now here come Kevin Lynch and Julius Walls, Jr., to toss out the playbill and present us with a broad, workable understanding of “social enterprise.” In this brilliant little volume, they work from a definition that revolves around the purpose or mission of an enterprise (hence the title Mission, Inc.) rather than around its legal ...

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