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Preface

What brings you here?

It’s a question you might want to ponder, and ponder well, before you get too far into running one of these things we call a social enterprise. If making a real difference for the planet and the species therein is inspiring, then this is the most inspirational work you could possibly get into. And if living your professional life within an endless series of paradoxes and tensions is your idea of a great challenge, then nothing is more challenging than what you’re setting out to do. So before you sign on for it, spend some time with that question and see how your answers fits in with the story of your life.

As for what brought your friendly neighborhood authors, Kevin Lynch and Julius Walls, Jr., here, well, that’s ...

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