IntroductionThe Most Successful Business on Earth
If you’re a businessperson who has picked up this book, chances are high that you already know something pretty important: we’ve got to change the way things are done.
There’s a big pile of problems out there: violence, poverty, environmental degradation, human rights violations, disease, and more. It’s a big and daunting pile. It’s so well chronicled that we needn’t repeat endless statistics about its scale and scope, nor endlessly debate how things got to this point and who is to blame. The point remains: we’ve got to change it—and change it fast.
The good news is, things can change. The pleasant surprise behind this book is that business—the same institution that by any measure must bear ...
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