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mLearning: Mobile Learning and Performance in the Palm of Your Hand by David S. Metcalf II, John M. De Marco

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Chapter Four:

Case Studies—Sales

Introduction

Well, enough background, terminology, and strategies; let’s look at some real-world examples of mLearning!

As mentioned previously, many organizations have attempted to shove courseware into a small mobile device and expected learners to stay focused on a 20-minute module. However, the nature and complexity of the information delivered versus screen real estate, along with the nature of attention spans, often make this impractical.

While there is some merit to this approach for reinforcement and learning of basic concepts, most of the examples to follow conform to the performance, support-oriented approach we have been espousing. Let’s review two examples that touch on many of the most common platforms ...

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