ALLTEL employees had the opportunity to participate in an employee version of the Txt2Win MVP Sweepstakes. Employees across the country were eligible to win $10,000, one of three trips for two to Super Bowl XXXIX at ALLTEL Stadium, or weekly prizes. The promotion was divided into four primary campaigns:
1. All employees were eligible to compete in a 17week text-message–based trivia contest. NFL-and ALLTEL-related trivia questions were delivered via text message every Friday, and employees had until 5:00 p.m. the following Monday to reply.
2. A drawing for Super Bowl prize #1 was held for all sales employees who met monthly quotas for each of the four months of the campaign.
3. Employees at the Little Rock campus were divided ...