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mLearning: Mobile Learning and Performance in the Palm of Your Hand by David S. Metcalf II, John M. De Marco

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Solution Overview

ALLTEL employees had the opportunity to participate in an employee version of the Txt2Win MVP Sweepstakes. Employees across the country were eligible to win $10,000, one of three trips for two to Super Bowl XXXIX at ALLTEL Stadium, or weekly prizes. The promotion was divided into four primary campaigns:

1.  All employees were eligible to compete in a 17week text-message–based trivia contest. NFL-and ALLTEL-related trivia questions were delivered via text message every Friday, and employees had until 5:00 p.m. the following Monday to reply.

2.  A drawing for Super Bowl prize #1 was held for all sales employees who met monthly quotas for each of the four months of the campaign.

3.  Employees at the Little Rock campus were divided ...

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