© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
M. DakićMobile App Development for Businesseshttps://doi.org/10.1007/978-1-4842-9476-5_6

6. How to Promote Your Mobile App in the Market

Maja Dakić1  
Novi Sad, Serbia

Chapter 5 was all about your users and how to listen to their needs and show them that your mobile app offers great value for them.

In this chapter, we will focus on the business side—I will list the best practices for your brand and mobile application promotion in the market, including precisely described steps before, during, and upon the launch of your product. Additionally, a list of online tools will help you monitor your app’s success and increase your mobile downloads after the launch. ...

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