INTRODUCTION TO MOBILE MULTIMEDIA
One ought, every day at least, to hear a little song, read a good poem, see a fine picture, and if it were possible, to speak a few reasonable words.
—Johann Wolfgang Von Goethe
The advent of new devices such as iPods™ with 80GB of capacity, Sansa™, and mobile phones with mega pixel cameras and MMS capabilities makes it unmistakable that the media has now gone truly mobile. It is created on devices that are mobile, transmitted on mobile medium, and viewed on sites accessible from mobile devices such as iTunes or YouTube.
For a traditional broadcaster looking at new markets, it presents a new opportunity as well as a challenge. How to address new mobile devices? What are the media formats best suited for this ...