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MOBILE TV TECHNOLOGIES: A STRATEGIC OVERVIEW

Television’s perfect. You turn a few knobs … and lean back and drain your mind of all thought. You don’t have to concentrate. You don’t have to react. You don’t have to remember. You don’t miss your brain because you don’t need it.

—Thornton Chandler, writer (1888–1959)

14.1 INTRODUCTION: MOBILE TV SERVICES

The large base of mobile users, increasing capabilities in handsets and revenue opportunities of multimedia services have been leading to a strong drive by operators to provide TV and multimedia services to mobiles. These services began initially as video “clip” streaming services on GPRS and EDGE networks and grew into full-fledged live TV streaming services on 3G networks such as 3G-UMTS and ...

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