CHAPTER 1

What Is Digital Commerce?

Electronic commerce and mobile commerce are a part of digital commerce overall. Digital commerce refers to transactions that occur through the Internet. Digital commerce transactions usually begin with the consumer connected online through electronic means. Electronic devices include desktop computers, laptops, mobile phones, and tablets. Digital commerce forms include electronic commerce, mobile commerce, and social commerce. The division of forms is either by device or by platform.

Electronic commerce is any form of economic activity conducted via electronic connections (Wigand 1997). Although this definition is very broad, it has narrowed as digital commerce has advanced. Electronic commerce concerns transactions ...

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