Skip to Content
Mobile Commerce
book

Mobile Commerce

by Esther Swilley
November 2015
Beginner to intermediate
81 pages
2h 1m
English
Business Expert Press
Content preview from Mobile Commerce

CHAPTER 3

What Connects the Target?

In the beginning of electronic commerce, competition came from both click-only companies, as well as other brick-and-mortar companies, so firms found it necessary to develop an online presence. The first retailers online who did venture forth found the Internet had given them a competitive advantage over those that remained entirely brick-and-mortar. Click-and-mortar companies found a new consumer market, those who were unable to be brick-and-mortar customers because of time or space, or those who liked the opportunity to shop online.

Many large retailers were reluctant to develop an online presence because of the fear of cannibalization. In essence, their customers would stop going to the stores and only ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Mobile Electronic Commerce

Mobile Electronic Commerce

June Wei
Mobile Marketing For Dummies®

Mobile Marketing For Dummies®

Michael Becker, John Arnold
E-Commerce and V-Business

E-Commerce and V-Business

Stuart Barnes, Brian Hunt

Publisher Resources

ISBN: 9781606498453