November 2015
Beginner to intermediate
81 pages
2h 1m
English
Content preview from Mobile Commerce
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Arnott, D.C., and S. Bridgewater. 2002. “Internet, Interaction and Implications for Marketing.” Marketing Intelligence and Planning 20, no. 2, pp. 86–95.
Bellman, S., R.F. Potter, S. Treleaven-Hassard, J.A. Robinson, and D. Varan. 2011. “The Effectiveness of Branded Mobile Phone Apps.” Journal of Interactive Marketing 25, no. 4, pp. 191–200.
Biyalogorsky, E., and P. Naik. 2003. “Clicks and Mortar: The Effect of On-Line Activities on Off-Line Sales.” Marketing Letters 14, no. 1, pp. 21–32.
Bloch, P.H., and M.L. Richins. 1983. “Shopping Without Purchase: An Investigation of Consumer Browsing Behavior.” Advances in Consumer Research 10, no. 1, pp. 389–93.
Branding Brand. 2015. “Branding Brand Mobile Commerce Index”. White Paper. http://share.brandingbrand.com/share/data/Branding-Brand_Mobile-Commerce-Index_January-2015.pdf ...
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