The natural constraints of mobile devices, networks, and usage patterns help focus and simplify mobile experiences. But designing for mobile isn’t just about embracing limitations—it’s also about extending what you can do.
People can (and do) use their mobile devices anywhere and everywhere. That opens up new ways for us to meet customer needs and business goals. When these opportunities come together with the technical capabilities now present in many mobile devices, lots of innovative experiences can emerge.
Since that sounds like something a corporate PowerPoint presentation would say, let me illustrate the idea with a story.
Finding the tube ...
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