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Mobile for Good by Heather Mansfield

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CHAPTER2Get Organized

The act of researching and then writing a comprehensive mobile and social fundraising strategic plan is an essential first step in getting organized. The process of defining your goals and priorities will help focus and unite communications and fundraising staff and motivate executives to make a long-term investment in mobile and social media. The strategic plan should be simple and flexible. Social and mobile media change so quickly that detailed, long-term strategic plans are often overcomplicated and become outdated within a year’s time. To help ensure the success of your strategic plan, this chapter details a six-step process for researching, writing, and implementing a plan that can easily be revised annually while ...

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