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Mobile for Good: A How-To Fundraising Guide for Nonprofits
book

Mobile for Good: A How-To Fundraising Guide for Nonprofits

by Heather Mansfield
March 2014
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 53m
English
McGraw-Hill
Content preview from Mobile for Good: A How-To Fundraising Guide for Nonprofits

CHAPTER2Get Organized

The act of researching and then writing a comprehensive mobile and social fundraising strategic plan is an essential first step in getting organized. The process of defining your goals and priorities will help focus and unite communications and fundraising staff and motivate executives to make a long-term investment in mobile and social media. The strategic plan should be simple and flexible. Social and mobile media change so quickly that detailed, long-term strategic plans are often overcomplicated and become outdated within a year’s time. To help ensure the success of your strategic plan, this chapter details a six-step process for researching, writing, and implementing a plan that can easily be revised annually while ...

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Publisher Resources

ISBN: 9780071825467