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Mobile for Good: A How-To Fundraising Guide for Nonprofits
book

Mobile for Good: A How-To Fundraising Guide for Nonprofits

by Heather Mansfield
March 2014
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 53m
English
McGraw-Hill
Content preview from Mobile for Good: A How-To Fundraising Guide for Nonprofits

CHAPTER5Online Fundraising

Although funds raised online account on average for less than 10 percent of a nonprofit’s annual fundraising total, emerging trends in online giving could radically transform nonprofit budgets within a couple of years. Seventy-two percent of all charitable giving in the United States is done by individuals with the other 28 percent coming from foundations, corporations, and gift bequests.1 Increasingly those individual gifts are being made online. Baby boomers represent 43 percent of all giving, and 58 percent of boomers donate online.2 Furthermore, the average online gift is $146, while the average direct mail gift is only $38.3 A sea change in giving is occurring, and those nonprofits with the forethought and executive ...

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Publisher Resources

ISBN: 9780071825467