March 2014
Intermediate to advanced
256 pages
5h 53m
English
The combination of nonprofit multichannel communications and fundraising is the use of multiple content distribution channels and fundraising tools that are integrated to complement and cross- promote each another. Central to the success of multichannel communications and fundraising is the ability of your nonprofit to create a wide variety of content ranging from print materials to online news stories, blogs, photos, videos, and reports. If your nonprofit is not creating content on a regular basis, then your mobile and social fundraising strategy will be severely hampered. A print newsletter, website, e-newsletter, and a donate page aren’t enough to successfully engage and inspire five generations ...