CHAPTER7Multichannel Communications and Fundraising

The combination of nonprofit multichannel communications and fundraising is the use of multiple content distribution channels and fundraising tools that are integrated to complement and cross- promote each another. Central to the success of multichannel communications and fundraising is the ability of your nonprofit to create a wide variety of content ranging from print materials to online news stories, blogs, photos, videos, and reports. If your nonprofit is not creating content on a regular basis, then your mobile and social fundraising strategy will be severely hampered. A print newsletter, website, e-newsletter, and a donate page aren’t enough to successfully engage and inspire five generations ...

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