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Mobile for Good: A How-To Fundraising Guide for Nonprofits
book

Mobile for Good: A How-To Fundraising Guide for Nonprofits

by Heather Mansfield
March 2014
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 53m
English
McGraw-Hill
Content preview from Mobile for Good: A How-To Fundraising Guide for Nonprofits

CHAPTER7Multichannel Communications and Fundraising

The combination of nonprofit multichannel communications and fundraising is the use of multiple content distribution channels and fundraising tools that are integrated to complement and cross- promote each another. Central to the success of multichannel communications and fundraising is the ability of your nonprofit to create a wide variety of content ranging from print materials to online news stories, blogs, photos, videos, and reports. If your nonprofit is not creating content on a regular basis, then your mobile and social fundraising strategy will be severely hampered. A print newsletter, website, e-newsletter, and a donate page aren’t enough to successfully engage and inspire five generations ...

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Publisher Resources

ISBN: 9780071825467