CHAPTER9Facebook

With more than 1 billion active users, Facebook is the largest social network in the world. Its users are also the most diverse in age, race, class, gender, and rural versus urban demographics and consequently the best online manifestation of society as a whole. More than two-thirds of Facebook users log in every day, and three-fourths of Facebook users do so on a mobile device.1 Without a doubt your nonprofit’s donors and supporters use Facebook on a regular basis. Therefore, Facebook should be your first priority and entry into social networking. However, to stand out from the other 50 million Facebook Pages regularly active within the Facebook community all vying for likes, comments, and shares, and to ensure news feed exposure, ...

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