CHAPTER10Twitter

While Twitter has only one-third the number of active users that Facebook has, Twitter is one of the fastest-growing social networks in the world. As it continues to become more integrated into television entertainment and news, this trend will likely continue. Heavily used by the media, bloggers, and brands to distribute information and breaking news, Twitter prides itself on being an information network. Yes, there are individuals who tweet and socialize with one another, but for nonprofits the power of Twitter is primarily in using it as a distribution channel to build brand recognition and reputation. One of the greatest misperceptions about Twitter is that its effectiveness for nonprofits rests in chatting and having informal, ...

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