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Mobile for Good by Heather Mansfield

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CHAPTER13YouTube

Owned by Google and launched in 2005, YouTube receives more than 1 billion unique visitors each month of which 25 percent are mobile.1 YouTube dwarfs any other online video service with 100 hours of video uploaded every minute.2 For nonprofits that create video as part of their content strategy, YouTube should be the primary tool for hosting your videos. The tool set is comprehensive, and YouTube’s Nonprofit Program offers additional services tailored for the nonprofit sector. Also, when you consider that 82 percent of all TVs sold by 2017 will be smart TVs,3 YouTube’s current smart TV-optimized design and smart TV apps position the company to be the leader of video consumption on smart TVs.

Nonprofits that currently create high-quality ...

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